2022 Easily pass MB-260 Exam with our Dumps & PDF Test Engine [Q15-Q37]

Published date July 29, 2022

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2022 Easily pass MB-260 Exam with our Dumps & PDF Test Engine

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Microsoft MB-260 Exam Syllabus Topics:

Topic	Details
Topic 1	Trigger refreshes by using Power Automate or the Customer Insights API Determine whether to use the managed data lake or an organization’s data lake
Topic 2	Differentiate between system refreshes and data source refreshes Describe use cases for creating reports by using Customer Insights
Topic 3	Differentiate trial and production environments Configure and evaluate the product recommendation model
Topic 4	Identify data sources that support incremental updates Configure and evaluate the customer churn models, including the transactional churn and subscription churn models
Topic 5	describe prerequisites for using custom Azure Machine Learning models in Customer Insights Describe methods for creating segments, including blank segments
Topic 6	Differentiate between low, medium, high, exact, and custom precision methods Analyze Customer Insights data by using Azure Synapse Analytics

Q15. You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index

Q16. You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?

Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities

Q17. You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization’s Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-model

Q18. You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.

In the Create New Environment dialog window, enter *UAT1″ name. Check Copy from exiting environment and select “Dev° from the option set.

In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.

In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

Creating a sandbox environment that mirrors the current development environment
Create a sandbox environment called UAT1 and copy configurations from env. “DEV1”.
– Note: there is also an exiting environment called “Dev” and it is not configured correctly and should not be copied

Q19. You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

Contacts control

Intelligence control

Customer details control

Enrichments control

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-ins

Q20. You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Unique matched records

Matched records only

Matched and non-matched records

Unique source records

All source records

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match-entities

Q21. Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only numbers. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Q22. You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team’s requirement?

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)

Q23. You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value

Q24. You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

Q25. You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.
Which statement about loading data to audience insights using Power Query is correct?

You must create a separate Power Query data source for each entity you wish to ingest.

Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

After you save a Power Query data source, you have to manually trigger the initial refresh process.

You can add additional entities to the data source using Get Data functionality in the Power Query.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Q26. You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

The ‘Define the data in the unmapped fields’ section shows attributes that are not automatically mapped to a semantic type.

The ‘Review mapped fields’ section shows all attributes for which a semantic type is automatically identified.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities

Q27. Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Q28. You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.
Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Data source credentials can be copied from an existing environment to a new production environment.

You must log out of one environment to access new environments that are on the same tenant.

When you create a new production environment, you can choose to copy the configuration from an existing environment.

You can select the Environment control in the upper-right corner of the page to change environments.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/manage-environments

Q29. Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Q30. You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

Configure an export to Dynamics 365 Sales, and add the fields to the contact form.

Enable the Customer Card Add-in. and add the timeline control to the contact form.

Create a Power Bl report that queries the activity timeline, and embed it on the contact form.

Enable the Customer Card Add-in. and add the enrichment control to the contact form.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import

Q31. You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters

Q32. You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

Q33. You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?

Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-marketing

Q34. You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?

Relationships created via the unification process can be edited by those with contributor-level access.

You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.

You cannot edit any of the three relationships, as they are non-editable system relationships.

Relationships created via the unification process can only be edited by those with administrator-level access.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships

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