[Q41-Q63] Use Real 410-101 – 100% Cover Real Exam Questions [Jun-2023]

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Use Real 410-101 – 100% Cover Real Exam Questions [Jun-2023]

Dumps Brief Outline Of The 410-101 Exam – PassTestking

Facebook 410-101 is an exam designed for individuals who aim to become Facebook Certified media buying professionals. The certification is a recognized credential that demonstrates the proficiency of the candidate in media buying on Facebook. This certification is ideal for digital marketers, media buyers, and social media professionals who want to enhance their skills and knowledge of Facebook’s advertising platform.

Q41. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

Open a new Fan Page for each location.

Open a Global Fan Page.

You are not able to set up franchise locations on Facebook.

Open one Fan Page with multiple locations.

Q42. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

Purchase Event

Lead

View Content

Add to Cart

Add Payment Info

Complete Registration

Q43. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

Reach and frequency

Auction optimized for video views

Auction optimized for brand awareness

TRP buying

Auction optimized for reach

Q44. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

You need one campaign and four ad sets since you have 4 different variables at the ad set level.

You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

You need 1 campaign with 8 ad sets and 1 ad for each.

Q45. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

You should run conversion ads targeted at women only.

You should run traffic ads targeted at the entire customer database.

You should run interaction posts to bring awareness to the new customer base.

You should run traffic ads to the customer base but focused on female users.

Q46. What other insights from your client’s customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

You should see who from that customer base is also connected to your client’s fan page.

You should go into location and see where current customers are really from.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

Q47. You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

You build a similar audience based on people who’ve checked out and run the 30% discount campaign.

You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.

You build a custom audience based on people who’ve visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.

You build a new saved audience to reach new potential customers and run the 30% discount campaign.

Q48. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

People within the control group that will view your ads become part of the exposed group.

People within the test group that will view your ads become part of the exposed group.

The difference between the test group and the control group are analyzed to see the results of a brand lift study.

The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.

You can set up a brand lift study through your Business Manager.

Q49. You just hired a new social media manager. You need to run a campaign on Instagram based on people who’ve downloaded a tripwire on your company’s website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

Pixel Standard Access

Pixel Event Manager

Pixel Editor

Pixel Moderator

Pixel Ad Manager

Q50. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don’t want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can’t pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

The campaign should run under the “Lowest Cost” bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.

There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.

The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.

The campaign should run under the “Target Cost” bidding strategy since you want to stabilize the cost per install at $9.

Q51. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You’ve set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery

You need to increase frequency to 3 for every 7 days and change campaign objective to reach.

You need to change frequency cap to 3 with post interaction campaigns.

You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns

You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery

Q52. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

Measure cross-channel conversions.

Create custom audiences from offline events.

Deliver ads to people based on users who generate the most revenue.

Integrate your offline events with website conversions.

Q53. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

Start a new campaign and set up the spending limit to $30,000.

Raise the campaign spending limit of the existing campaigns to $30,000.

Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Duplicate the existing campaign and increase campaign spending limit to $20,000

Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

Q54. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They’ve build a core audience with the following characteristics:
– Female
– Age range 25-45
– Geographic area United States and Canada
– Interest in fashion and high heels
– Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

Increase age range to 20-60

Include Mexico in countries being targeted

Include interest in shoe sizes 32-28

Take out the “red color” interest

Take out “Canada” from geographic targetting

Q55. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

Guaranteed Impressions

Mobile App Engagement

Website Clicks

Video Views

Website Conversions

Q56. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

Facebook pixel helper

Facebook Custom Audiences

Business Manager’ Pixel Data Source

Facebook Analytics Tools

Q57. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

Your business has a marketing team

You use a vendor.

You need to keep your business assets secure

You want to control your Fan Page through your personal Facebook account

Q58. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

Traffic

Lead Generation

Messages

Store Visits

App Installs

Page Likes

Q59. You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You’ve been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

You need to expand your audience to people older than 26 years old.

You need to split the ad sets into different campaigns.

Each country should have its own audience and ad set.

You should invest more money and increase your budget.

You should change the interests in the audience completely.

Q60. You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

Q61. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

Traffic and conversion ads.

Traffic and store visit ads.

Post Engagement and brand awareness ads.

Conversion and traffic ads.

Video Views, lead generation, and traffic ads.

Conversion and product catalog sales / dynamic ads.

Q62. Your client is launching an online course. From previous experience, they’ve realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

Buy through the reach and frequency and set a frequency of 2 every 7 days.

Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.

Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.

Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

Q63. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You’ve been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

You should set up a 1 day after view and 7 days after a click attribution window.

You should set up a 1 day after a click attribution window.

You should set up a 1 day after a view and 1 day after a click attribution window.

To become a Facebook Certified media buying professional, individuals must pass the 410-101 exam. This certification is recognized by Facebook as a mark of excellence in media buying and can help professionals stand out in a competitive job market. The certification also comes with a digital badge that can be displayed on LinkedIn profiles and other professional social media platforms.

Certification Training for 410-101 Exam Dumps Test Engine: https://www.passtestking.com/Facebook/410-101-practice-exam-dumps.html

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