New AD0-E559 Dumps For Preparing Adobe Marketo Engage Certified Adobe Exam Well [Q25-Q46]

NEW QUESTION 25
Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.
Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.
Which option would be done in this scenario?

Request a custom Duplicate Key from Support

Set communication limits in the Admin.

Marketers disable their program communication limits.

NEW QUESTION 26
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?

The 10 people would remain in a 2 days duration.

The 10 people would error out and skip the wait step.

The 10 people would automatically follow the new duration.

NEW QUESTION 27
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.

How can he find out where the email is still being used?

In the Audit Trail of the Admin screen

In the Used By tab of the email

In the Used By page of the program

NEW QUESTION 28
Review the flow step from a smart campaign:

Which email will a person receive who has opened Email 1, but not Email 2?

They will receive no email.

They will receive Email 2.

They will receive Reminder 1.

NEW QUESTION 29
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

Salesforce

Zoho

Microsoft Dynamics

Freshworks CRM (Formerly Freshsales)

NEW QUESTION 30
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)

Preview the Confirmation Email, send herself a sample, and click on the Join Webinar’ CTA on D the Confirmation Email she receives in her mbox.

View Approved Registration Landing Page, complete the registration form, and click on the ‘Join Webinar’ CTA on the Confirmation Email she receives in her Inbox.

Preview the Confirmation Email and view by ‘Person’, send herself a sample, and click on the ‘Join Webinar’ CTA on the Confirmation Email she receives in her Inbox.

Click the Register Now’ CTA on the invite email, complete the registration form, and click eft the Join Webinar’ CTA on the Confirmation Email she receives in her inbox.

NEW QUESTION 31
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

Yes. The campaign will fire if a person fills out a form and clicks a link in an email.

No. The campaign will fire If a person fills out a form or clicks a link In an email.

No. Since the smart list has triggers and filters, it will only apply the trigger criteria.

NEW QUESTION 32
A smart list consists of a ‘Was Sent Email’ filter with Email is any’ and ‘Date of Activity in past 1 year’ constraints.
Why would a person not appear on this smart list?

The person was last sent an email 6 months ago.

The person unsubscribed from the email they received last month.

The email sent to the person last week bounced.

NEW QUESTION 33
David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources — not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)

Registration Source Type

Person Source

Acquisition Program

Original Source Type

NEW QUESTION 34
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

A Program Member Custom Field

A Visibility Rule

A Program Member Token

NEW QUESTION 35
An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?

Add triggers to all stage transitions.

Add at least one SLA stage to the model.

Add all stages to the success path.

NEW QUESTION 36
A business practitioner is building a Center of Excellence’ workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?

Put them inside a folder and share that folder with the other desired workspaces.

Clone them to the Design Studio of the other desired workspaces.

Approve them and they will automatically be shared with all other workspaces.

NEW QUESTION 37
There is a need to configure a Trigger based Smart Campaign that scores a ‘Person’ when at least five tracked webpages have been visited in a 24 hour window.
With the use of the ‘Visits Web Page” Trigger, how would this be achieved?

Edit the Qualification Rules’ of the Smart Campaign to be set as once every one day.

Alongside the Trigger, include a Filter’ to the Smart List of Visited Web Page’, with Date of Activity’ and Visits Web Page’ Constraints.

Add the Min. Number of Times’ and Date of Activity” Constraints to the existing Visits Web Page’ Trigger.

NEW QUESTION 38
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern’s access to work strictly to the APJ Workspace?

Create a Role for the intern that grants permissions only for the APJ Partition.

Create a Role for the intern that grants permissions only for the APJ Workspace.

Create a User for the intern that grants access only to the APJ Workspace.

NEW QUESTION 39
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Only for people who click the link in the email

Only for people already known in the database

For all people going to the landing page

NEW QUESTION 40
What are two benefits to using global forms versus local forms? (Choose two.)

Global forms allow for consistent scoring and reporting and data standardization.

Global forms natively offer custom stylization on different landing pages.

Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

NEW QUESTION 41
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

Run a combination of many tests sequentially and methodically.

Vary as many elements as possible in each test.

End the test as soon as one version surpasses the other.

NEW QUESTION 42
Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program.
The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.
What are two things that Jay could try to identify the issue? (Choose two.)

Look in field management to check the value of the token.

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error’.

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of ‘Members’ to Registered.

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

NEW QUESTION 43
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field ‘Is Customer’ as a hidden field to the form.
Why is this field required on the form?

So she can alert the Sales Owner of the registrant about their interest.

So she can use It as a choice with the Thank You Page in Form Settings

So she can use it in a Smart Campaign to follow-up the registration.

NEW QUESTION 44
David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the “Change Data Value’ flow step required to achieve his goal?

System

Person/Lead

Trigger

NEW QUESTION 45
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?