Get AD7-E601 Braindumps & AD7-E601 Real Exam Questions [Q17-Q31]

Published date December 7, 2023

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Get AD7-E601 Braindumps & AD7-E601 Real Exam Questions

Adobe AD7-E601 Actual Questions and Braindumps

QUESTION 17
A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?

Email Address
Email Opt In Flag

Email Address
Name

Email Opt In Flag
Name

Explanation
The correct answer is B because it matches the requirement given in the question. The customer wants to send out a personalized monthly reminder email, so they need to send the Email Address and Name attributes to the destination. The other options do not include both of these attributes or are irrelevant for personalization.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

QUESTION 18
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

Aggregation functions

Analytical functions

Count functions

Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview

QUESTION 19
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization’s App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?

1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL.
BMOL, and Clickstream
3. Create segments in AEP based on channel – App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL, BMOL
3. Create segments in AEP based on channel – App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL, BMOL, and Clickstream
3. Create segments in AEP based on channel – App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook

Explanation
This is the most effective workflow to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization’s App, website, or in-store. By bringing in member profile data from Member Hub into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By bringing in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL, BMOL, and Clickstream into AEP dataset, the company can ingest online and offline purchase data from different sources into AEP. By creatingsegments in AEP based on channel – App, website, or in-store for customers who have made purchases in the last 2 months, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending audiences to Facebook via s3 destination exports, the company can activate their segment across multiple channels, such as Instagram ads. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations

QUESTION 20
After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)

Some identities were not recognized by the destination

Some identities were missing attributes

Some identities were not enabled for activation

Some identities were not meeting consent policies

Explanation
These are two possible reasons why some identities have been excluded after mapping a segment to an external destination. Some identities were not recognized by the destination means that there was no matching identifier between AEP and the destination system. For example, if AEP sends email addresses as identifiers but the destination system expects phone numbers as identifiers, then there will be no match and those identities will be excluded. Some identities were not meeting consent policies means that there was a violation of data usage governance rules based on data labels and marketing actions. For example, if AEP sends PII data as part of a segment but the destination system is not authorized to use PII data for personalization purposes, then those identities will be excluded. References: : Identity Mapping Overview : Data Usage Governance Overview

QUESTION 21
A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.
Which criteria does the engineer need to create this segment?

* Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer acquired a credit card in the last 30 days

* Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer acquired a credit card in the last 30 days

* Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer has not acquired a credit card

* Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer has not acquired a credit card

Explanation
This is the most suitable criteria to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union. By selecting customer exists within the client dataset as an attribute, the company can filter out non-customers from the segment. By selecting customer has logged in within the last
14 days as an attribute, the company can capture customers who have shown recent activity on their account.
By selecting customer has a home loan with the credit union and customer has auto pay set up for paying the home loan as attributes, the company can identify customers who have a specific product and payment method with the credit union. By selecting customer has not acquired a credit card as an attribute, the company can exclude customers who already have a credit card issued through the credit union. References: : Create a Segment

QUESTION 22
A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?

Apply Transformation

Enable Hashing

Transform Data

Explanation
The correct answer is B because it matches the requirement given in the question. The engineer must select
“Enable Hashing” to hash the data according to data privacy policies when exporting any data. The other options do not apply hashing or are not available for destinationexport.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang

QUESTION 23
A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?

Name
Mobile Phone Number
Opt In Flag for Texts

Name
Email Address
Opt In Flag for Emails

Name
Email Address
New Product Page Viewed Flag

Name
Mobile Phone Number
Email Address

Explanation
The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang

QUESTION 24
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

Analytical functions

Count functions

Aggregation functions

QUESTION 25
After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded data. The Segment Ul shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)

Disable and re-enable the dataset for profile

Use on-demand evaluation

Wait for the next scheduled evaluation

Change the primary identifier of the dataset

Explanation
On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. References: : On-demand Segment Evaluation : Segment Evaluation

QUESTION 26
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?

Apply transformation

Pre encrypt data

Map to Email

Explanation
The correct answer is B because it matches the requirement given in the question. The engineer needs to select
“Enable Hashing” to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang

QUESTION 27
An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?

In the select attribute page:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes

While Creating the schedule:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes

In the select attribute page:
* Check the mandatory key across all attributes in the create schedule page:
* Check the Deduplication Key across the Profile attributes

As part of Account setup process:
* Select the deduplicate option for export using Unique identifier

Explanation
The correct answer is A because it matches the requirement given in the question. The engineer needs to select the attributes in the select attribute page and check the mandatory key across the Unique identifier attribute and the Deduplication Key across the Profile attributes. This will ensure that only unique profiles are sent over and primary identifiers are included. The other options do not allow the engineer to select the attributes or check the keys.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang

QUESTION 28
A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.
Which segment should the engineer create to evaluate streaming?

A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

A segment that only looks at the Adobe Analytics data source

A segment based on the Adobe Analytics data source and using membership in a Customer segment

Explanation
This is the most suitable segment to evaluate streaming data from Adobe Analytics in real-time and filter out customers who are not in the CRM system. By basing the segment on the Adobe Analytics data source, the company can use the streaming ingestion feature of AEP to capture web activity data in near real-time. By using membership in a Customer segment, the company can use an existing segment that contains customers from the CRM system as a filter criterion to exclude non-customers from the segment. References: : Streaming Ingestion Overview : Create a Segment

QUESTION 29
A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?

hasUpgraded=false AND emailOptln=true

hasUpgraded=True OR emailOptln=true

hasUpgraded=true AND emailOptln=false

Explanation
This is the most suitable criteria to meet the requirement of sending win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization’s App, website, or in-store.
By selecting hasUpgraded=false as an attribute, the company can filter out customers who have already upgraded to the latest smartphone device. By selecting emailOptln=true as an attribute, the company can filter out customers who have not opted in for email communications. References: : Create a Segment

QUESTION 30
What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

Marketing actions

Governance policy

Sensitive data labels

Explanation
Governance policy is a feature that allows users to define how data can be used for different destinations based on data labels and marketing actions. Data labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. Marketing actions are categories of activities that describe how data is used for a destination, such as personalization or analytics. By creating a governance policy, users can connect policies with data labels and enable data usage enforcement for that destination. References: : Governance Policy Overview : Data Labels Overview : Marketing Actions Overview : Create a Governance Policy

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