[2023] Pass Key features of MKT-101 Course with Updated 154 Questions [Q84-Q101]

Q84. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

Q85. What is a correct statement about Send Log data?
Choose 3 answers

Q86. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?

Q87. A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

Q88. Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers”

Q89. NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

Q90. A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

Q91. A marketer at Northern Trail Outfitters must design a targeted email campaign for the company’s new winter offerings. What email best practice should be used?

Q92. Which method of storing subscriber information allows a company to do extensive
external audience segmentation including additional 1:1 subscriber data the company
wants for a send, and to import the data quickly?

Q93. Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

Q94. Which two statements are correct about Send Logging? Choose 2 answers

Q95. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

Q96. Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

Q97. What are the similarities between Automation Studio and Journey Builder?

Q98. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO’S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

Q99. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

Q100. Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

Q101. What functionality is contained in Journey Builder that does NOT exist in Automation Studio?