New AD0-E559 Dumps For Preparing Adobe Marketo Engage Certified Adobe Exam Well [Q25-Q46]

Published date October 25, 2023

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New AD0-E559 Dumps For Preparing Adobe Marketo Engage Certified Adobe Exam Well

Updated AD0-E559 Dumps Questions Are Available [2023] For Passing Adobe Exam

NEW QUESTION 25
Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.
Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.
Which option would be done in this scenario?

Request a custom Duplicate Key from Support

Set communication limits in the Admin.

Marketers disable their program communication limits.

Explanation
Sally would set communication limits in the Admin to stop any over-communication by the Marketing Team across all regions at a global level. Communication limits are settings that control how many emails a person can receive within a certain time frame. They can be applied at the account level, workspace level, or program level. Setting communication limits in the Admin will affect all workspaces and programs in the account. Requesting a custom Duplicate Key from Support or disabling program communication limits will not help Sally achieve her goal.

NEW QUESTION 26
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?

The 10 people would remain in a 2 days duration.

The 10 people would error out and skip the wait step.

The 10 people would automatically follow the new duration.

Explanation
The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.

NEW QUESTION 27
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.

How can he find out where the email is still being used?

In the Audit Trail of the Admin screen

In the Used By tab of the email

In the Used By page of the program

Explanation
To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used

NEW QUESTION 28
Review the flow step from a smart campaign:

Which email will a person receive who has opened Email 1, but not Email 2?

They will receive no email.

They will receive Email 2.

They will receive Reminder 1.

Explanation
The person will receive Email 2. This is because the flow step uses the “If Not Opened Email” choice with Email 1 as the constraint. This means that if a person has not opened Email 1, they will receive Email 2. If a person has opened Email 1, they will receive Reminder 1. If a person has opened both Email 1 and Email 2, they will receive no email.

NEW QUESTION 29
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

Salesforce

Zoho

Microsoft Dynamics

Freshworks CRM (Formerly Freshsales)

Explanation
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions

NEW QUESTION 30
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)

Preview the Confirmation Email, send herself a sample, and click on the Join Webinar’ CTA on D the Confirmation Email she receives in her mbox.

View Approved Registration Landing Page, complete the registration form, and click on the ‘Join Webinar’ CTA on the Confirmation Email she receives in her Inbox.

Preview the Confirmation Email and view by ‘Person’, send herself a sample, and click on the ‘Join Webinar’ CTA on the Confirmation Email she receives in her Inbox.

Click the Register Now’ CTA on the invite email, complete the registration form, and click eft the Join Webinar’ CTA on the Confirmation Email she receives in her inbox.

Explanation
Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the ‘Join Webinar’ CTA on the confirmation email she receives in her inbox and to click the ‘Register Now’ CTA on the invite email, complete the registration form, and click on the ‘Join Webinar’ CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the
{{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person’s membership in the webinar program.

NEW QUESTION 31
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

Yes. The campaign will fire if a person fills out a form and clicks a link in an email.

No. The campaign will fire If a person fills out a form or clicks a link In an email.

No. Since the smart list has triggers and filters, it will only apply the trigger criteria.

Explanation
Garrin did not set up the campaign correctly to achieve his desired results. The campaign will fire if a person fills out a form or clicks a link in an email, not both. This is because he used an “or” filter logic for his triggers, which means that any one of them will qualify a person for the campaign. To make sure that a person fills out a form and clicks a link in an email, he should use an “and” filter logic instead

NEW QUESTION 32
A smart list consists of a ‘Was Sent Email’ filter with Email is any’ and ‘Date of Activity in past 1 year’ constraints.
Why would a person not appear on this smart list?

The person was last sent an email 6 months ago.

The person unsubscribed from the email they received last month.

The email sent to the person last week bounced.

Explanation
A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint

NEW QUESTION 33
David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources — not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)

Registration Source Type

Person Source

Acquisition Program

Original Source Type

Explanation
Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.

NEW QUESTION 34
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

A Program Member Custom Field

A Visibility Rule

A Program Member Token

Explanation
The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page

NEW QUESTION 35
An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?

Add triggers to all stage transitions.

Add at least one SLA stage to the model.

Add all stages to the success path.

Explanation
The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.

NEW QUESTION 36
A business practitioner is building a Center of Excellence’ workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?

Put them inside a folder and share that folder with the other desired workspaces.

Clone them to the Design Studio of the other desired workspaces.

Approve them and they will automatically be shared with all other workspaces.

Explanation
To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces.
This can be done by right-clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them

NEW QUESTION 37
There is a need to configure a Trigger based Smart Campaign that scores a ‘Person’ when at least five tracked webpages have been visited in a 24 hour window.
With the use of the ‘Visits Web Page” Trigger, how would this be achieved?

Edit the Qualification Rules’ of the Smart Campaign to be set as once every one day.

Alongside the Trigger, include a Filter’ to the Smart List of Visited Web Page’, with Date of Activity’ and Visits Web Page’ Constraints.

Add the Min. Number of Times’ and Date of Activity” Constraints to the existing Visits Web Page’ Trigger.

Explanation
To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.

NEW QUESTION 38
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern’s access to work strictly to the APJ Workspace?

Create a Role for the intern that grants permissions only for the APJ Partition.

Create a Role for the intern that grants permissions only for the APJ Workspace.

Create a User for the intern that grants access only to the APJ Workspace.

Explanation
To limit the intern’s access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace.

NEW QUESTION 39
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Only for people who click the link in the email

Only for people already known in the database

For all people going to the landing page

Explanation
The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead’s record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill

NEW QUESTION 40
What are two benefits to using global forms versus local forms? (Choose two.)

Global forms allow for consistent scoring and reporting and data standardization.

Global forms natively offer custom stylization on different landing pages.

Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.

NEW QUESTION 41
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

Run a combination of many tests sequentially and methodically.

Vary as many elements as possible in each test.

End the test as soon as one version surpasses the other.

Explanation
A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.

NEW QUESTION 42
Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program.
The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.
What are two things that Jay could try to identify the issue? (Choose two.)

Look in field management to check the value of the token.

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error’.

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of ‘Members’ to Registered.

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

Explanation
Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration. Changing the program status manually or looking in field management will not help Jay solve the issue.

NEW QUESTION 43
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field ‘Is Customer’ as a hidden field to the form.
Why is this field required on the form?

So she can alert the Sales Owner of the registrant about their interest.

So she can use It as a choice with the Thank You Page in Form Settings

So she can use it in a Smart Campaign to follow-up the registration.

Explanation
The field ‘Is Customer’ is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.

NEW QUESTION 44
David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the “Change Data Value’ flow step required to achieve his goal?

System

Person/Lead

Trigger

Explanation
To time-stamp a custom field with the current date and time, David would use a System token in the “Change Data Value” flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.

NEW QUESTION 45
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?

As an easy example to copy to all programs Inside the folder.

So they will be available in all programs inside the folder.

No reason. Tokens only have a function inside a program.

Explanation
The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values

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